Who We Are.

We work with our diverse clients to help them grow, transform and sustain. WHAT IF? believes in questioning and challenging the industry to create something better. We’re always ready to create the future.

WHAT IF? Designs is led by Emma Lass and Penny Green. With more than 20 years working in the design industry, our approach is to create and deliver dynamic interior spaces.

Guiding projects from start to finish, we have a proven track record of delivering award winning, highly desirable results on designs both large and small. We provide turnkey solutions, offer consultancy and procurement services, and are proud to have developed a specialist knowledge in design for healthcare for the elderly, senior living, LD and design for dementia.